![]() ![]() Owing to time and expense, qualitative research often works with small samples of people, cases, or phenomena in particular contexts. ![]() A fundamental aspect of your sample is that it should always contain the cases most likely to provide you with the richest data (Gray, 2004). The cases you choose for your sample need to cover the various issues and variables you want to explore in your research. So, where do you start when you know you need to do more than grab students walking by your office? One of the first and most important decisions you must make about your sampling strategy is defining a clear sampling frame. References Your first step in choosing a qualitative sampling strategy
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